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November 06, 2014

How Employee Engagement Can Increase Sales and Profitability


At 360, we believe that employees are a company’s biggest asset and that happy staff have the potential to increase profit. Generally, most organisations will recognise this, but we know that senior management can still find it challenging to develop and implement relevant engagement programmes.

Ultimately, the goal of employer engagement is to turn employees into valuable brand ambassadors who demonstrate and promote the company’s values. And this engagement approach needs to follow the whole employment journey, starting with recruiting advertising and employee literature. After all, engaged staff are more likely to take pride in their work and communicate the same brand values that the organisation uses in external advertising and marketing if they feel valued, involved and connected.

Employee engagement can take several forms, but the most important factor of all is that the organisation takes care to build trust and fairness with employees. It also places the employee at the heart of the approach, not just keeping them physically safe but also by taking care of their intellectual and emotional wellbeing. It’s a partnership, which will lead to the employee being motivated to contribute to the organisation’s success. This can show itself in many different ways; it could be an improved attitude to colleagues, customers or management, or it could be more desirable behaviour such as working more quickly or effectively.

The ultimate outcome of this is improved outcomes for the organisation; happier customers who are more likely to return and endorse the product or service to others and happier employees who are less likely to take sick absences or leave the organisation altogether. So, some investment in employee engagement is likely to deliver real and notable value back to the organisation, both in terms of sales and profitability.