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Cranfield

Recruitment Advertising

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Challenge
Cranfield University have an unparalleled reputation as a specialist in science, engineering, technology and management.  Looking to recruit a senior Professor to take forward the School of Engineering’s aerospace capability, they needed a high impact advert that would reach their target candidates.

Approach
We wanted to deliver something that reflected the importance of the aerospace engineering projects being carried out at Cranfield.  Using existing branding guidelines, we were able to develop a design that was closer to an editorial piece in style and imagery and deliberately mirrored other senior level recruitment advertisements from the commercial sector.

Results
From one title only, the advert generated almost 500 views with an application conversion rate of 7.5%, resulting in more than 35 applications for the University.

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