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University of Hertfordshire

Business to Business branding

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Challenge
On the one hand, the University of Hertfordshire’s Enterprise and Business Development departments needed to unite their B2B offerings in a coherent marketing campaign. On the other, they wanted to retain the versatility to produce bespoke materials for discrete service areas and audiences. Whatever was produced had to hang together, look good, adapt easily and be simple to put into practice.

Solution
The Apps campaign was born: inviting organisations to ‘plug into’ a vibrant, forward-thinking network and to connect with the specific services needed. Our creative solution would work across each area of Hertfordshire’s offering as well as a full spectrum of applications. Flyers and posters, exhibition stands, HTML emails, banners, brochures… in addition to providing a handy visual cue and a user-friendly structure for the B2B sections of the main University website.

Results
What we delivered was a complete identity for their B2B marketing - including comprehensive brand guidelines and all appropriate assets – enabling the University’s communications teams to generate precisely targeted and inspirational materials on an ongoing basis. Plug in and play, you might say.

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